Alyona Golikova

aigolikova13@gmail.com

CHILL CHAPTER

Coors Light / Digital

Insight

During pandemics gamers all around the world heavily turned to video-games in search of sweet moments of relaxation though in reality continuous gaming brings  more destruction to our bodies than relaxation.

Idea

Coors light has a history of being relevant to gamers. The campaign leverages this entire situation and focuses on allowing the gamers to play more – by taking breaks – in the game! After every 90 minutes of gaming, the gamer gets a pop-up asking them to complete a side-quest called “the chill chapter” in return for extra health/rewards.

Assets

Credits

Awards

Art Director
Copywriter

Alyona Golikova
Yash Bhut

D&AD New Blood Awards:
Golden Award of Montreux: 

Graphite Pencil
Finalist

Credits

Art Director
Copywriter

Alyona Golikova
Yash Bhut

Awards

D&AD New Blood Awards:
Golden Award of Montreux: 

Graphite Pencil
Finalist

politically

Back to work

penguin reconnect

Back to work

politically

penfuin reconnect

MIAMI AD SCHOOL This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously.
This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.