MENOCAPSULE
Case For Her & Refinery 99 / Digital
Insight
Women’s menopause resembles strongly the one of their mothers though no women ask their mother for an advice on menopause.
Idea
Refinery 29 and Case For Her harness the power of mum’s wisdom to create the Menocapsule – a digital “time capsule” of audio recordings filled with stories and advice from post-menopausal mothers aimed at demystifying and destigmatizing the menopause transition for the next generation.
Assets
Credits
Art Director
Copywriter
Copywriter
Sanjeeta Saha
Natasha Mathew
tour de corps
Back to work
politically
Back to work
tour de corps
politically
MIAMI AD SCHOOL This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously.
This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.