TOUR DE CORPS
BIC / Digital, Activation
Insight
Razor ads always focus on shaving the face. But as millennial and GenZ men take better care of their overall appearance, no one tells them how to shave the other (inaccessible) parts of their body.
Idea
Educate men on how to shave the “other” parts of their body by chanelling the spirit of adventure.
Assets
Credits
Art Director
Copywriter
Alyona Golikova
Sanjeeta Saha
chapter of color
Back to work
menocapsule
Back to work
Chapter of color
Adinkra braids
MIAMI AD SCHOOL This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously.
This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.