Alyona Golikova

aigolikova13@gmail.com

Chapter of COlor

La Roche Posay / Activation

Insight

Medical books have served for ages as the guide and source of knowledge to students, though since books lack an important part of information like cancer representation on black skin, students end up getting wrong information which when it comes to melanoma on black & brown skin leads to delayed diagnosis and deaths that could have been prevented easily.

Idea

We create the Chapter of Color – an easily accessible, digital and physical booklet – that exclusively covers the way melanoma symptoms appear on black & brown skin.

Assets

Credits

Art Director
Copywriter

Alyona Golikova
Sanjeeta Saha

Penguin reconnect

Back to work

Tour de corps

Back to work

penguin reconnect

tour de corps

MIAMI AD SCHOOL This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously.
This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.