Insight
Medical books have served for ages as the guide and source of knowledge to students, though since books lack an important part of information like cancer representation on black skin, students end up getting wrong information which when it comes to melanoma on black & brown skin leads to delayed diagnosis and deaths that could have been prevented easily.
Idea
We create the Chapter of Color – an easily accessible, digital and physical booklet – that exclusively covers the way melanoma symptoms appear on black & brown skin.
Assets
Credits
Art Director
Copywriter
Alyona Golikova
Sanjeeta Saha
Penguin reconnect
Back to work
Tour de corps
Back to work
penguin reconnect
tour de corps
MIAMI AD SCHOOL This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously.
This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.