Alyona Golikova


Penguin / Digital, Activation


People hardly ever turn to books when the internet is on, though when there is no internet almost every time the first thing that comes to people’s mind is reading a book.


Penguin Reconnect takes over when there is no internet.

Books replace pages on the browser and give users an escape into another world. Based on the user’s online activity, relevant books appear on their browser when their devices are not connected to the internet.

To get the word out, we place billboards in no-internet spots around the UK so people can take a break from their phones and get lost in a book. And as they get hooked on the book specially selected for them, users are encouraged to voluntarily turn off their internet to keep reading via Penguin Reconnect.



Art Director

Alyona Golikova
Sanjeeta Saha
Natasha Mathew

chill chapter

Back to work

chapter of color

Back to work

CHill chapter

chapter of color

MIAMI AD SCHOOL This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously.
This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.